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We chase the crop of specialty beans that hold their character and essence — single farms, named growers, cupped before a single sack ships.
Who are we?
A burning
desire for change.
Our story begins with a burning desire for change. It started when one of the founders, Hisham Abubaker — a pharmacist by profession — found himself disenchanted with his job, yearning for a more fulfilling and creative path.
The spark came from his unwavering passion for coffee, a beverage that had always held a special place in his heart. He began searching for the highest-quality roasted coffee from across the globe, with dreams of introducing it to Jordan.
The road was not without obstacles. Rejection came knocking when one supplier, misjudging his intentions, dismissed him as just another “Arab scammer.”
“Why not create the best-quality coffee right here in Jordan?”
2019
First roast
18
Origins sourced
100%
Specialty grade
